Pratidin Group 


About Us


Know About us

It all started in 1988, when Jayanta Baruah, then 28 years of age, Chairman of Pratidin Group, decided to stand by the masses. He wanted to establish a vehicle for the society, for the people of Assam and for the development of Assam and 25 years later the proud publication house has fours leading media brands. We have three publications and a satellite news channel under our umbrella - Asomiya Pratidin, the highest circulated vernacular newspaper, Sadin, a weekly tabloid, Nandini, the highest circulated women's monthly magazine and the recently associated Pratidin time which is a 24-hour satellite news channel from Assam.

Pratidin Group is a smart, intelligent, quirky, witty and trusted publication house that targets the Assamese society as a whole. Our stories and activities will inform, educate and entertain the audience across a large number of domains. The Pratidin team aims to track the planet and bring the "you must know about" social issues, current affairs, movies, music, politics, fashion, style, entertainment, sports, fitness and tech stories straight to you. History has proved, we always stood by the people of Assam. This group is by the people, of the people and for the people of Assam.

Our Brands



We are proud to introduce you to our parent publication, Sadin. It is a weekly tabloid of this region with news, views, information & entertainment headed by a prolific writer of this region- Anuradha Sarma Pujari.....

Asomiya Pratidin

Asomiya Pratidin

Asomiya Pratidin is a leading newspaper of this region for the last 12 years. Our immense popularity in Assam and North-east led to the inclusion of Asomiya Pratidin in the LIMCA BOOK OF RECORDS-2008 as one of the....



Nandini is the most glamorous offering from our group founded in the year 2000. Recently it has won the "Most Popular women's Magazine Award" in the North East Most Popular Brands awards....

Pratidin time

Pratidin Time

With a view to further strengthen our already established roots in media, we have ventured into the television industry in a big way. Our group is now associated with Pratidin Time....

Pratidin Outdoor Solutions

Pratidin Outdoor Solutions

A creative and strategic agency that aims to shapes brands with powerful storytelling. Pratidin Outdoor Solutions delivers greatest return on your marketing, PR or events budget. We have pioneered a different culture and way of working here at Pratidin Outdoor Solutions.

Pratidin Digital Services

Pratidin Outdoor Solutions

India is in the cusp of digital revolution. Digital is no longer the future. It is the present. The next gen is clinging to digital spiritedly irrespective of the tool. We are living in a world where gadgets.....



Nandini women's day is celebrated every year on 8th of the International women' day. A day long program with different cultural activity. The Nandini Women's day – 2013 was celebrated in district library with the following programs. The Quiz – The Nandini women's day celebration starts with a quiz. The women from different organization, college, school & housewife's participate. Out of the participating teams six teams are selected for the final round. The quiz master was Prof. Dilip of March.


Pratidin Bihure Birina an initiative by Asomiya Pratidin. It's the first of its kind bihu husori competition reality show. The concept behind the competition was to bring all the teams in a single platform. Here the teams from each district of Assam compete with each other. The best bihu husori team was awarded with a trophy, a cash award & a laptop for each team member. Three renowned personality of the bihu judge the show. The Judges are Dr. Chao Prashanna Gogoi, Madhurima Choudhury, and Nila Kanta Bora. The first round of audition was held at Ambedkar Auditorium in ONGC campus Nazira on 2nd May'12. The show has been inaugurated by ED Assam Assest, ONGC by hoisting the pratidin bihure birina flag. A total of fourteen teams (14) participated in the audition. Each team was given ten minute to show their performance. After the team's performance the panel of judges selected five teams for the pre-final round. The second audition was held on 9th June at Guwahati Silpagram Auditorium. Ten teams (10) participated in the audition. Each team performed for ten minutes. Three teams have been selected for the pre final round by the judges.


Pratidin Bihure Birinia – season 1 was a huge success which fetched highest TRP. The season 1 program was telecasted by Dy 365 channel. The season 2 of Pratidin bihure birina was organized in the same manner. However this time the judges and the telecast channel was changed. Somnath Bora Oja, Mahurima Choudhury & Dipu Das are the panel of judge's and the program was telecasted by Newstime Assam in nine episode.




The durga puja activity, Tombola, was held in the month of October. It was a full month activity in Asomiya Pratidin's Business page. Here Asomiya Pratidin ask a general knowledge question to its readers. In reply the reader's has to sms the answer back in a toll free number provided by Asomiya Pratidin. The highest right answer in a week, i.e. from Monday to Friday got a gift from Asomiya Pratidin. And the reader with highest number of right answer in all four weeks was awarded with the grand prize. A ticket for two to Thailand which was sponsored by Cox & Kings.

Connect with us


Sadin Building,
MRD Road, Chandmari,
Guwahati – 781003
Contact: +91-361-2660420/ +91-361-2664594